The platform is rolling out a new feature that permits them to lessen the volume of AI-created media appearing in their feeds. This step comes as the platform announced that it now features more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a rise in content created by AI, driven by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often illogical or surreal.
Our research shows that a lot of users like content produced via AI tools, from digital art to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its network tagged as made with AI. Overall, in excess of 100 million media items are submitted to the service each day, making AI content a limited percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the content preference feature in the application and selecting AI-made media. Other topics that are already be modified under the tool encompass news, clothing, cosmetics, and movement.
Content Labeling and Policies
Its rules require content makers to label lifelike AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the platform will from now on apply an “AI-made” label to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This step is intended to deter users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is also establishing a $2 million educational fund for professionals and organizations to create learning resources about using AI responsibly. This program will support educational bodies dedicated to teaching computer science.
Content Safety Approach
TikTok has justified its safety measures, during discussion over plans to make redundant hundreds of review team members in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety division in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official clarified that human moderation would still have a role, but automated tools can protect employees by removing the most graphic content ahead of it is viewed by staff. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is making a difference operate efficiently.”
